CORTEVA AGRISCIENCE WAS CREATED WITH A VISION to be a new kind of agriculture and technology company. With intention and purpose, the entire brand system was created from scratch - name, logo, brand purpose and values, positioning, visual identity, voice/tone, architecture, narrative, and messaging.
Brand System
Brand Creation Workstreams
Brand Research
Brand Platforms
Brand Guidelines
Brand Purpose & Position
Brand Name
Brand Values
Building Brand Narratives | Audience Identification
Corporate Brand Narrative
Brand Systems | DEI | Business Resource Group Identity
Brand Architecture | Merging 2 Brand
Commercial Brand Identity
Commercial Brand Identity
Corporate | Commercial Brand Hierarchy
Corporate | Commercial Brand Hierarchy
