EXPO MILANO 2015 was devoted to conversations on food. This was a perfect backdrop for DuPont to engage the world in conversation regarding the importance of science and collaboration to secure the world’s food supply. WE undertook a year-long, multi-party engagement reaching 6 million in-person visitors and created a bespoke event launching the annual Global Food Security with global influencers on site and reaching 20 million in social media and 17.4 million paid media impressions.
6 Million Visitors to US Pavillon
Influencer Engagement
Food Security Forum | Global Launch of 2015 GFSI Results
High Profile Press
Traditional Media Engagement
Widespread Social Media Engagements
Social Media Activation
Third Party Social Media
Business Activation Through Customer Events
Influencer Engagements
