DUPONT COMPANY TRANSFORMED ITS BRAND IMAGE from a chemical company to leader in food and agriculture, aligning BUs, supporting stock valuation, increasing stakeholder relevancy and connection, engaging influencers and policy makers to create favorable environments for technology acceptance. Though the food thought leadership efforts, DuPont commissioned Economist Intelligence Unit to create the Global Food Security Index. The multi-year food security campaign promoting food and agriculture, rooted in content driven by the DuPont Food Goals and the Global Food Security Index established the Index as the premier source of annual measurement of food security and sustainability used by global policy makers and governments, NGOs, academia, and the private sector, garnered high-level interest, including White House, Gates Foundation, USAID, and attracted many business partners.